Changes to Facebook and Google for Dealers
Only 2 weeks left for Facebook Marketplace. Dealers, are you ready?
Meta (Facebook) announced they are discontinuing services for auto
on Marketplace, including the ability for dealers to market inventory on
their own dealership business page in January 2023.
[Click here for the press release]
However, it is not all bad news. We have seen most auto dealers use this upcoming change as an opportunity to drive more traffic and conversations directly to their websites. This allows auto dealerships to drive traffic specific to its branding off of a national market 3rd party site directly to its online branded showroom.
Call or Text to get started!
So what does AutoRevo recommend:
- Automotive Inventory Ads (AIA) – Facebook ads allow you to convert ad traffic and get the shopper on your website. These ads update as your inventory updates, so you never have to worry about advertising pieces of inventory that have already been sold.
- Google – While Google Ads may not be for you, getting your inventory fed to Google with the new Cars for Sale feature is a huge win! This will create a page on Google and will also have curated links directly back to that piece of inventory on your website.
- Messaging – AutoRevo has partnered with Google and Facebook to have one spot in which you can accept messages from across the web.
Don’t drive customers away, contact AutoRevo today!
See why 1000’s of dealers have chosen AutoRevo over the last 18 years.
Call or Message a dealer consultant at (972) 716-3885 for more information. Also, don’t forget to ask about our Christmas special running through the end of the year!